NutriProduce
NutriProduce is a digital platform designed to improve community access to fresh produce while promoting education on gardening and harvesting techniques. The platform connects users with nearby sources of local produce and provides guidance on growing and harvesting their own food, fostering a sustainable and informed approach to fresh produce consumption.
Project Type
Mobile First Design
Role
User Research, Wireframing, Visual Design
Tools
Figma, Illustrator
NutriProduce is a product that aims to enhance access to fresh produce for communities while promoting education on effective gardening and harvesting techniques. The product will serve as a platform to connect users with nearby sources of fresh produce, as well as to educate them on best practices for growing and harvesting their own produce.
Problem Space
Despite the availability of fresh, locally grown produce, many small-scale farmers struggle to reach communities that need it most. This results in food waste and limited access to healthy food options. Additionally, a lack of awareness about seasonal produce prevents consumers from making sustainable choices.
Key Challenges
Opportunity
NutriProduce will provide a digital platform that:
• Connects local farmers with communities to enhance accessibility to fresh, locally grown produce.
• Educates users on seasonal produce, gardening best practices, and harvesting techniques.
• Facilitates food donations and resource-sharing to minimize food waste.
User Personas
NutriProduce serves two key user groups: urban consumers seeking fresh produce and small-scale farmers looking for better market access. Understanding their challenges and motivations ensures that the platform provides meaningful solution
Competitive Analysis
To refine NutriProduce’s strategy, I conducted research on existing solutions in the market. Below are some notable apps in the space and their key features:
Integrate the strengths of existing solutions into a unified, community-driven NutriProduce platform that enhances accessibility, education, and sustainability in local food systems.
Insights from Research
• Community members prioritize convenience and accessibility when purchasing fresh produce.
• Farmers need efficient logistics support to distribute their produce.
• Education on seasonal availability and gardening techniques can empower consumers to make informed choices.
• A community-driven approach can help reduce food waste through donations and surplus management.
Product Mockup
Learnings
Working on NutriProduce provided valuable insights into designing a community-driven and sustainable platformwhile emphasizing user-centered solutions.
The Importance of Open-Minded Research – Entering the research phase without preconceived notions allowed for unbiased insights. Understanding real user needs, rather than relying on assumptions, led to more effective design decisions.
Early Experimentation Saves Time – Investing time in sketching and wire framing early on made it easier to refine ideas before committing to detailed designs. Iterating at later stages is more challenging, so early flexibility is key.
Balancing Aesthetics and Functionality – While creating a visually engaging experience was important, ensuring seamless navigation, accessibility, and intuitive user interactions made the platform truly effective.
Bridging the Gap Between Farmers and Consumers – The disconnect between local farmers and urban consumers became a central theme. Designing a platform that not only connects them but also educates and empowers communities reinforced the role of digital solutions in solving real-world problems.
Simplicity Enhances Usability – A clean, well-structured UI with clear call-to-action elements, intuitive layouts, and informative content helped in making the platform accessible to both tech-savvy users and small-scale farmers with limited digital experience.
