Platform for Exceptional Web Design Services
Project Type
Website Design
Role
UX Designer
Tools
Figma, Illustrator
As the demand for web design services increases, Cactus Crest aims to empower clients, regardless of their technical expertise, by offering a user-friendly platform that provides access to a diverse range of services and guides them towards achieving their website design goals.
What is the problem?
Clients seeking web design services often struggle with:
Overwhelming and Confusing Interfaces
Need for a Comprehensive Website Audit
Lack of Project Transparency
Data Gathering
To gain insights into target users' needs and preferences, I conducted user interviews to understand their experiences and pain points with existing platforms.
Based on user interviews, I identified two major challenges:
Visual Overload – Users feel overwhelmed when excessive graphics and colors compete for attention.
Navigational Complexity – Users struggle with complex menu structures, making it difficult to find the information they need.
Project Status – Users value simplicity, transparency and direct access to their project status.
Audit Existing Website – Many users already had existing websites and needed a tool to audit and identify areas for improvement.
Personas
Based on user interviews and competitive analysis, I developed personas to represent typical users. These personas helped guide design decisions, ensuring that solutions remained user-centric.
Opportunity
To design a platform that provides users with a clean and intuitive interface, allowing them to navigate effortlessly and find information quickly while ensuring transparency in project tracking.
Insights from Research
There are a lot of websites in the market, and after talking to users about their needs, two crucial factors emerged:
Some users already had websites they wanted to revise. They needed a feature to audit their existing website to identify flaws and areas for improvement.
Users also needed a project portal to track updates, progress, and key project milestones.
Users prefer a simple and structured approach to web design services.
Transparency and communication are crucial for building client trust.
A well-organized website leads to a better user experience and higher client satisfaction.
Key Features and Enhancements
Client Portal
A Personalized Project Dashboard
Comprehensive Website Audit
A tool to analyze existing websites
Navigation Structure
Product Mockup
Comprehensive Website Audit
The website includes a Comprehensive Website Audit feature that allows users to analyze their existing websites for usability, performance, and design flaws. This tool provides detailed insights into areas that need improvement, such as navigation efficiency, content structure, accessibility compliance, and overall user experience.
Client Portal
The website features a client login option in the navigation tab, granting access to the project portal. Within this portal, clients receive updates on project timelines, upcoming meetings, and requested documents from the team. This feature enables clients to track project progress and review meeting notes effectively.
Learnings
The Cactus Crest project provided invaluable learning experiences, marking my first real-world UX endeavor. Key takeaways included:
Understanding client needs – Direct engagement with clients provided clarity on their expectations and vision.
Research-driven design – User interviews and testing shaped the final product.
Iterative approach – Continuous refinement based on feedback resulted in a polished and effective solution.
